PREMIUM GROUP DIGITAL
P R E M I U M G R O U P D I G I T A L
Premium Group is the biggest tradeshow in Berlin hosting over 2,000 international brands biannually during Berlin Fashion Week. As the most influential tradeshow in Berlin, they have also developed their own app under the name of Premium Group Digital. You can download the app for free and use during your tradeshow to find your favourite brands. The platform also allows brands and retailers to stay connected during and after the events.
As their creative director, I was in charge of developing and overlooking content uploaded in the platform. I also managed our overall aesthetics, designed the print and online marketing material, and as well as providing clients with design consultations.
For online strategies we created a newsletter encouraging brands to update their profile and continue making sales via our platform.
- Online brand consultation for clients.
- During and after the trade shows.
- Handed out during the tradeshow.
- Intro flyer.
- How to use flyer.
- Business Cards.