C R E A T I V E - D I R E C T O R

 
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P R E M I U M   G R O U P   D I G I T A L

Premium Group is a the biggest tradeshow in Berlin hosting over 2000 brands biannually during the Berlin Fashion Week. As part of their digital strategies the company developed Premium Group Digital, a platform where brands and retailers can stay connected during and after the trade shows. 

As their creative director, I was in charge of developing and overlooking content uploaded in our platform. I also managed our overall aesthetics, designed print and online material for marketing strategies, and provided clients with design consultations. 

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Online

For online strategies we created a newsletter encouraging brands to update their profile and continue making sales via our platforms. 

Brand Consultation

During and after the trade shows, I consulted some brands by creating beautiful aesthetics for their online profiles.

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Print

The print material consisted of flyers given during the trade shows such as an introduction flyer for our platform, "How to Flyer", and business cards.